Director: Pablo Larrain
Writer: Based on El Plebiscito by Antonio Skármeta
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Advertising is now part of our life. We see ads on everything and anything.The basic function of an ad is to influence our decision towards a particular product. But due to very heavy dose of adverising, advertising is losing its sheen and is proving less effective each passing day.
But there was a time when Advertising played crucial role in changing the course of history. In Peru 1988, after 15 years of military raaj due to international pressure General Augusto Pinochet was forced to conduct elections to determine people's view if he should stay in power for another eight years or whether there should be an open democratic presidential election the next year.
René Saavedra a succesful advertising executive takes up the challenge too create a campaign that will motivate people to caste their vote against the Pinochet. The film is the story of creation and execution of this campaign.
Writer: Based on El Plebiscito by Antonio Skármeta
Advertising is now part of our life. We see ads on everything and anything.The basic function of an ad is to influence our decision towards a particular product. But due to very heavy dose of adverising, advertising is losing its sheen and is proving less effective each passing day.
But there was a time when Advertising played crucial role in changing the course of history. In Peru 1988, after 15 years of military raaj due to international pressure General Augusto Pinochet was forced to conduct elections to determine people's view if he should stay in power for another eight years or whether there should be an open democratic presidential election the next year.
René Saavedra a succesful advertising executive takes up the challenge too create a campaign that will motivate people to caste their vote against the Pinochet. The film is the story of creation and execution of this campaign.
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